Business model canvas

Learn how to Create, deliver and capture value for your startup or existing business venture

business model canvas EXPLAINED

The business model canvas is a shared language for describing, visualising, assessing and changing business models.  It describes the rationale of how an organisation creates, delivers and captures value.

Watch the 2 minute overview of the Business Model Canvas, a tool for visionaries, game changers, and challengers.  This method from the bestselling management book Business Model Generation is applied in leading organisations and start-ups worldwide.

The 9 Building Blocks

The Business Model Canvas provides a visual reflection of your business model, allowing you to focus on your business model building blocks segment by segment.  This means you can start by filling out the segments the spring to your mind first and then work on the empty segments to close the gaps.


An organisation serves one or several Customer Segments.

The way to it solves customer problems and satisfies customer needs.

Value propositions are delivered to customers through communication, distribution, and sales channels.

Customer relationships are established and maintained with each customer segment.

Revenue streams result from value propositions successfully offered to customers.


Key resources are the assets required to offer and deliver the frontstage building blocks.

Key activities are performed using key resources to offer and deliver the frontstage building blocks.

Some activities are outsourced and some resources are acquired outside the business.

The business model elements result in the cost structure for your business.

Getting From Business Idea to Business model

Watch the story of Beth, Carl, and an idea they believed could become a great business.

Episode 1

Getting from Business Idea to Business Model

Episode 2

Visualising Your Business Model

Episode 3


Episode 4

Navigating Your Environment

Episode 5

Proving It!

Episode 6

Your Story

How We can help!

We help you CREATE, DELIVER and CAPTURE value by  developing a business model canvas for your business idea, startup or existing business.  These options include the following:

  • Self-service (launching 2021)
  • Online and in-person workshops / bootcamps (launching 2021)
  • Private One-on-One Session

If you are interested in developing a business model canvas for your business idea, startup or existing business, please complete the Business Model Design Enquiry form for a FREE 30 minute consultation.